AstroVastu Analysis of MasterCard Brand

MasterCard changed its logo in July 2016 after more than 35 years.  Though the two intersecting circles of the original logo were maintained, change in fonts and placement were incorporated. The intersection earlier had red stripes in yellow background and the same has been replaced by orange color.

The basic shape of the mastercard symbol is the age old universal symbol representing evolution – vesica piscis (pronounced as veh-see-kuh pis-sis).

Vesica piscis is a symbol dating beyond Christianity and has always denoted feminine energy. It is formed by the intersection of two congruent disks, each centered on the perimeter of the other. This is a universal symbol and can be seen in Greek, Egyptian, Tibetan and Indian iconography. Euclid has used the symbol in geometry to draw an equilateral triangle.

Earlier, in the MasterCard logo, the words “Master Card” were written inside the two intersecting circles with “M” and “C” in capitals. One of the most significant change which has happened in the new logo is that now the words are placed below the circles and in small letters. Their CMO said we wanted to round off the letters denoting change.

In astrology, rounded fonts are representative of moon which also signifies water. An alternate currency like Master Card should be as fluid and flexible as water. Thereby, the change of fonts also conforms to astrological significance. In these days with newer and newer techniques like near-field-communication and new security measures being incorporated it was important for the marketing team to incorporate the message of evolution, change, flexibity into the brand. Immediately after the re-brand exercise, the company’s chief marketing and communications officer Raja Rajamannar said, “…First and foremost, we want people to know that our company is evolving. Evolving alongside them. The trust, convenience and security they have come to know when using Mastercard remains, and at the same time we are innovating and advancing for the future. One of the subtle changes was to lowercase the “C” in card, as a visual cue to de-emphasize how we are not just a card or a piece of plastic in your wallet.

Besides the use of vesica piscis, which is a sacred geometry symbol and sacred geometry is an integral part of architecture, the choice of colors red, yellow and orange also has vastu significance. 

In Vastu Red and orange represent Fire which is the main energy required for cash flow and execution. In my view, the colors red and orange were chosen to show that it is a replacement of traditional currency and you can execute any monetary transaction using the card. Similarly, yellow is the color of Earth element in Vastu, denoting stability and trust. Perhaps the designers wanted to show that the brand is stable and hence trustworthy.

The question now arises, did the designers have the perspective of astrology and vastu when designing the logo? Maybe no, but what it definitely communicates is that a mapping can definitely be done as vastu and astrology are in conformance with the already laid down principles of design. The advantage of designing the logo as per vastu and astrology is that now you can also incorporate the favorable planets for the chairman and managing director into the design thereby making the company more valuable.

Now get your logo and branding designed as per your favorable planets and directions. Consult VastuAcharya Manoj and we will work with your marketing team and graphics team to come up with a logo and brand colors which will boost your business to greater heights. Write to mshrivastava2005@gmail.com for more details.